For the launch of Asa's highlighters, we drew inspiration from the radiant contrasts of the sun and moon to design highlighter pots that capture the essence of light itself. Centered around the campaign theme "Catch the Light," each highlighter pot became a vessel of brilliance, crafted to bring out a natural glow inspired by celestial radiance. Through visuals and storytelling, we invited customers to hold sunlight and moonlight in the palm of their hands, celebrating their beauty with an otherworldly shimmer.