your cuddle buddy, designed to snuggle
Doozie, a word that sounds almost too cute to take seriously, yet carries an undeniable charm. We loved the soft, effortless feel of it, but what sealed the deal? The "z", a nod to sleep itself. Doozie isn't just a name; it's a feeling. A hug in word form. A noun for the perfect, uninterrupted, blissed-out kind of rest.
Sleep health is self-care, and Doozie makes it feel luxurious. We positioned it as a premium sleep wellness brand, moving beyond basic bedding into a world of thoughtful, sensory-driven rest. Designed for those who don’t just sleep, they curate their nights with the same care they do their mornings.
Every Doozie cover is inspired by nature’s most restful spaces, from forest groves to desert dunes, because sleep isn’t just about color; it’s about emotion. We crafted these chromotherapy-inspired environments to evoke calm, warmth, and serenity, turning each night into a transportive escape.
A blanket should do more than keep you warm. We designed Doozie’s covers to be tools for grounding, incorporating stitched-on breathing practices that guide users through visualization and breathwork. Each dreamscape offers a mini wellness ritual, transforming sleep into a mindful act of restoration.
From the rush of the day to the slow exhale before bed, sleep is a transition. Our iconography captures this rhythm, clock phases, shifting moons, and the signature Doozie eyes, symbolizing the journey of winding down and drifting off.
Doozie isn’t just about bedding, it’s about a feeling. Our visual idenitty leans into surrealism, with visuals that evoke the sensory warmth of sipping hot cocoa or sinking into a sun-drenched nap. Taglines like "Must’ve been a Doozie" reinforce that sleep is more than rest, it’s an experience.
Every Doozie arrives in a soft duffle, because your perfect sleep setup should be as portable as your skincare routine. Designed for both function and aesthetic, it makes unwinding anywhere—hotel rooms, road trips, or just the couch—effortless.
Designed like a lilac-hued lullaby, Doozie’s website is a soft, dreamy escape. Every element, from the rounded edges to the gentle gradients, feels like sinking into plush bedding. Navigation is intuitive, like flipping through a bedtime story, making the shopping experience as calming and effortless as the sleep Doozie promises.
Doozie’s social presence is more than just pretty pictures, it’s a daily sleep coach in your pocket. From bite-sized sleep hygiene tips to cheeky, sassy reminders to stop doom scrolling and tuck in, we turn sleep into a conversation. Think: "Didn’t need to count a single sheep? Must’ve been a Doozie." "If you’re reading this, it’s past your bedtime. Don’t make us tuck you in." "Your bed is about to get a personality upgrade."
Because better sleep isn’t just a luxury, it’s a love language, and Doozie speaks it fluently.